It’s been a decade of fashion for Zando, as an online fashion leader in South Africa, and to celebrate 10 phenomenal years of fashion with you, we stitched together a curation of the 10 most coveted styles in the fashion world. Sustainable fashion, Cut-outs, Natural fabrics, Classic timeless pieces, Genderless style, E-sports & gaming style, Keeping it local, Denim on denim, Ethnic fashion and Modest fashion, these are top of the list of styles we can’t get enough of.
SUSTAINABLE FASHION:
Recycling and sustainably-sourced elements were top of mind when these products were created- from organic cotton to recycled polyester, these are the fashion pieces we know you’ll feel good about. As consumers, we have the power to change the world without compromising the environment and here’s our round up of the styles that count.
CUT IT OUT:
Cut outs are undeniably the biggest must-haves right now. This fashion trend has dominated every fashion week for a couple of seasons, making it a trend that you don’t want to miss out on. From bare shoulders and accentuated backs, to cuts that pop out at the waist, these are what make the cut-out trend a clear winner for those who dare.
NATURAL FABRICS:
Characterized by the boho (short for bohemian) chic fashion trend, this style consists of earth tones, fringed handbags and tiered dresses & skirts. This style gives you the freedom to show up with the highest quality natural fabrics like linen, cotton and leathers we love time and time again.
CLASSIC TIMELESS PIECES:
Fashion is an ever-changing art, but there are those timeless pieces that are iconic for every moment. Styles that transcend every fashion season like some of our favs, the little black dress, a pair of Raybans, and a crisp white shirt over denim jeans.
GENDERLESS STYLE
Fashion is a form of expression and we all express our unique style every time we piece an outfit together. There is no limitation in fashion and what better way to celebrate this than genderless or gender-fluid style. Popular on all major runways, the world is evolving and so is fashion – gender-fluid pieces are worn by any gender, there are no rules, no boundaries just fashion as a freedom of choice
E-SPORTS & GAMING STYLE
Gaming is one of the hottest industries right now as the world is steadily heading deeper into the digital space. Gamers have made names for themselves and are now influential in their own right, and so is their edgy sense of fashion. The days of wearing Pj’s and oversized tees for gamers are over as they have now switched it up to high end streetwear, the hottest kicks and luxury leisurewear with bright neon colours and dramatic patterns making up their signature looks.
KEEPING IT LOCAL
Local flavors are a safe go-to option in terms of fashion, it gives us a sense of familiarity without being overly traditional. This category is characterized by edgy patterns, a bold combination of colours and a touch of all things South African.
DENIM ON DENIM
If there is one style that never fades, then it has to be denim. Denims are a staple must-have across all seasons and all styles, this style comprises of jackets, jeans, shirts or even hand bags worn together for a full denim takeover look, which can simply be paired with graphic t-shirts, sneakers and minimal accessories to achieve that simple but stylish look.
ETHNIC FASHION
Ethnic prints are timeless and they represent our heritage, the style stays with us forever. This trend is steadily characterized by scintillating indigenous prints, mixed with ample stripes and bold flower prints. We can’t deny how versatile ethnic prints are, you can wear them to any occasion – dress it up with a touch of jewellery, or keep it as minimal as possible to let the clothing be the focus, and pair the look with neutral colored flats or heels.
MODEST FASHION
Modest fashion is one of the most exciting styles gaining popularity across the fashion world. Originally influenced by religion and culture, modest fashion and demure style have become a growing phenomenon as more individuals seek to embrace minimal and less revealing pieces to express their style, mood and state-of-mind.
