Since its establishment in 1987, Soviet Denim has been a leading brand in jeans, clothing and footwear for men, women and kids. With an ethos of fun, fresh and fashionable items to buy, this Johannesburg-based brand likes to keep it real with everyday people and their slogan “Real People, Real Denim” personifies that.
The Soviet Denim Library:
Quality, value and style are at the core of Soviet’s denim. They offer a variety of styles within their 3 denim categories; that is the Premium, Edge and Authentic ranges.
Soviet’s denim can be worn all year round and can be styled up or down for any occasion, season, or event.
Soviet denim fits include:
- #4 Skinny: Low-rise, regular waist, skinny leg
- #6 Bootleg: Regular-rise, regular waist, bootleg cut
- #9 Slim-leg: Regular-rise, regular waist, slim-leg, overall slim fit
- #12 Straight-leg: Regular-rise, regular waist, straight-leg
- Modern fit: Stretch flex denim
SS20:
Soviet recently launched their SS20 campaign, which offered the opportunity to do things a bit differently. This year, with all its challenges, provided the perfect opportunity for Soviet to reach out to their loyal following on social media, to be featured as a model in their spring/summer 2020 campaign.
In a never-seen-before shoot, Soviet selected 1 x lucky winner to partake as the talent on the day of the photoshoot. The mechanic behind selecting a social media fan was to incorporate not only an everyday person (linking back to their slogan ‘Real People, Real Denim’) but also to support and reach out to someone who might not have the opportunity otherwise.
And as always, there’s an exciting twist to the SS20 offering! In October, Soviet will be launching their very first fragrance range featuring two fragrances for women and two fragrances for the men. With a complete 360 product offering from apparel to fragrances, Soviet Denim is your one-stop for the latest in fashion fun.
