Fashion Director of GQ SA, freelance writer, fashion stylist and overall creative, Meet ZandoMAN Rusty Beukes.
Follow him on Instagram: @rustybeukes
Describe yourself in one line
Easy, accessible, practical.
How would you describe your style?
Minimal, clean… practical. The same words I would use to describe myself.
How does your work inform your style?
I think it’s the other way around. I think my style influences my work.
Do you have a style icon?
Nicola Formichetti. He is the former creative director of Diesel, the former stylist of Lady Gaga and he is currently working on his own stuff, House of Formichetti. I see myself in him. I think he is a genius in terms of what he does and how he does it.
Do you think a lot about how you project yourself on social media?
Definitely, I think branding is so important in today’s climate. Everything I put out there on social media has to do with how I see myself. At the end of the day, I think of myself as a brand, so it’s really important to me.
What would you like your social media bio to say in 20 years’ time?
Creative Director of my own brand.
You travel often, what’s one grooming product you cannot leave behind?
Moisturiser. It is so important and makes you feel luxurious.
What do you wear when you need to walk into a room and feel confident?
My go-to look: a T-shirt, cropped trousers and a great pair of sneakers, which would be the statement piece.
What will you definitely be adding to your wardrobe this winter?
I am thinking about either a shearling jacket, quite a statement piece, or a really amazing pair of double pleated trousers, I really live in trousers.
If money wasn’t a factor, what’s one piece you’d buy yourself?
Louis Vuitton luggage – I love luxury luggage.
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