The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. This range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
The world of skinny jeans continues to evolve, since they are, were and always will be a staple for all women. This Spring/Summer, Levi’s® introduces three types of skinnies: 720 High Rise Super Skinny, 711 Skinny and the 721 High Rise Skinny, as well as two innovative fabrics—HyperSoft and HyperSculpt.
So, what’s the deal with all these skinnies? The perfect skinny jeans should hold everything in place while showing off all the curves that should be celebrated. And for Spring/Summer 2018, Levi’s is offering the best skinny fits in a range of spring colors. Without further delay, let’s give you the skinny on the styles of skinny jeans for 2018.
The high-rise is super important, it’s becoming the new normal. I think the new 720 High Rise Super Skinny is going to be a very important fit for her – it’s so comfortable and flattering. The extra stretchy waistband and high-but-not-too-high rise keeps you tucked in without feeling constricted; all the better to appreciate how long your legs look in this fit, — said Jill Guenza, Global VP of Women’s Design at Levi Strauss & Co.
720 High Rise Super Skinny
The latest fit incorporates the best of both skinny worlds: the rise of the 721 High Rise Skinny paired with the comfort of our 710 Super Skinny makes the 720 High Rise Super Skinny a favorite in the making. Slim through the hip with a super-skinny leg opening, the added bonus to this style is that it’s offered in the new HyperSculpt and HyperSoft fabrics. This innovative – and proprietary to Levi’s® – fabric sculpts, smooths and holds its shape and it’s unique composition allows for extra-soft comfort in the jeans. Meaning they’ll hold their shape, so give her a whirl, this reveolutionary fabric will change the way we think about skinny jeans!
501 Skinny Fit
Remastered, revamped and refreshed, the 501® Skinny continues to innovate with fresh new Spring finishes. Her character is high rise, straight through the hip and thigh with a skinny leg. She comes in the brands iconic shrink-to-fit fabric (in low and no stretch) as well as selvedge.
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