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Established in 2003 by stylist Lucy Pinter and photographer Flora Evans, London-based denim brand Superfine is considered one of the first pioneers of the famous skinny jean silhouette. The denim label has perfected the effortless denim look and clean-lined jeans, with the occasional hidden details or punk-inspired twist. Having gathered a global following, Superfine is an innovative style leader and a point of reference for many of today’s most influential celebrities and style icons – including Kate Moss and Sienna Miller. Strong and edgy, Superfine continually explores inventive and specialised denim treatments for their latest collections, and has now expanded into a ready-to-wear collection. The premium quality of Superfine’s pieces is unsurpassed, making their high-end, razor-sharp designs essential for every fashion forward wardrobe. Check out Superfine’s denim collection at Zando.