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Established in 1974, the EMME Jeans story started in a small denim factory in Cape Town. Since then, EMME Jeans has entrenched itself as one of the pioneers in the South African denim industry. They pride themselves on supporting the local industry and source a variety of their collections from local manufacturers, giving them that authentic South African edge. All designs are done in-house, so when you purchase your pair of EMME Jeans, you are not just getting a high-quality, time-tested garment, but something utterly unique too. See more local brands