The KG denim brand is well entrenched in the fashion market. Each KG customer has embraced a very unique flavor that they create and, as such, the brand is very deliberate about what they do, and how they tell their unique story. Passion for the KG brand and its product line is what they do best and their product proves it. KG is always seeking the next route for the newest fashion look, how it will be worn and what it is worn with. Their main focus is about total customer satisfaction, fabric, fit, finish, garment longevity, quality and unique appeal that you can see is applied in every product line-up.