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Superga® is the iconic Italian brand for sports and leisure footwear who first used natural rubber vulcanization technology for the production of shoes, boots and sneakers and also brought forward the use of footwear that transcends the boundaries of specialised style. It brought about sneakers that could be enjoyed whether going to the beach, going on shopping trips to the mall or even traversing the city.

The most iconic sneaker from the brand has to be the Superga 2750, which was first created in 1925. Bringing vulcanised rubber to the sneaker world, sneaker lovers could now enjoy a much stronger, durable sole, meaning their favourite kicks could now be worn to a multitude of places and events. Over the years Superga has stayed strong in its designs, holding firmly to it’s classic structures and sporty looks, modernising their sneakers with new, fresh colourways.

Another key feature is the canvas upper and consistent use of bold brand print throughout its designs. Some with big lettering, others with a brand tag on the upper, but these sneakers are specially designed to be able to be washed just as you’d wash your favourite pair of jeans.

In the 70s’ Superga diversified to bring in a sports range, with technical attributes. This allowed the brand to further strengthen its reputation as a reliable favourite with trustworthy designs.

Whatever the design and style, there is no arguing that the star of Superga’s sneaker range lies in its sole. Chunky, sleek, rubberised bottoms, the brand ventures through multiple looks and styles to keep up with the latest trends while still keeping a durable build, and just like this brand, you can trust in Zando.co.za to keep your feet well styled in only the best and latest fashion brands and trends.

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