Fashion

The History of Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.

 

SEE VIDEO BELOW FOR THE BRANDS RICH HISTORY:

 

Vans blurs the lines with their checkboard assortment

The Checkerboard has become synonymous with Vans’ “Off The Wall” state of mind since its introduction. The beloved pattern has been worn by surfers, skaters, BMX riders, artists, musicians and the fashion set as a defining canvas of creative expression. Kicking off 2019, Vans introduced  the Blur Check Pack featuring trippy, dazed and confused uppers across the Authentic, Old Skool, Classic Slip-On and Sk8-Hi models. Using a digitally printed graphic, the checkerboard pattern captures the essence of motion that is sure to cause a double take.

 

 

 

 

Continuing to build on franchise success Vans expands the checkerboard pattern on their apparel and accessories. One of the highlighted is the Versa QZP offering, with  a mock-neck silhouette to compliment the Versa Hoodie’s subtle technical benefits. The Versa QZP brings purposeful innovation into a classic fleece design that embraces timeless style and skateboard functionality all-in-one.

Vans designers continue to focus on creating a garment that is fully functional and versatile in various climates. Pro-built with a super-durable fleece fabric construction, the Versa QZP features a Storm Cotton™ finish to repel water and keep you dry. The Versa QZP’s new checkerboard details line the fleece’s sleeves and interior collar, injecting Vans ubiquitous aesthetic into the franchise staple.

 

 

 

Shop the latest VANS here.

You may also like...