Fashion

First look at Fenty by Rihanna

*Siri, play Anti by Rihanna *

 

Yes, it has been three years since @badgalriri dropped Anti. Yes, she knows you want new music. Yes, she’s been busy taking over the beauty and fashion industry. 

Rihanna’s latest achievement? Ticking off a host of firsts since partnering with LMVH: Fenty is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987. Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH Maison. Keywords to note are: snatched and play.

 

Take a first look at the Fenty Collection:

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