It goes without saying that each individual has their brand preference when it comes to what they wear. Whether it is an aesthetic choice or your celebrity crush wears the brand, or the name brand just resonates with you and you live the brand ethos you have your reasons for loving the brands you do.
Generally speaking there is usually symmetry of the brand bandwagon effect and this principle is no different for the South African consumer fashion market. With that being said, next time you’re on the street, in the shopping mall or at a festival keep your eyes peeled for the girl or guy next to you – chances are they’re wearing one or more of these brands.
- 1. Nike
- 2. adidas
- 3. Levis
- 4. Converse
- 5. Sol Sol
- 6. Laduma
- 7. Brett Robson
- 8. Thebe Magugu
- 9. Me&B
Just do it in Nike
Nike is the friend everyone wants to be friends with; the cool kid on the playground and no matter what they wear everyone wants it, too. It is naturally the trendsetter, re-inventing old school trends and always bringing that OG swag.
Throw some shade in Ray-Ban
Sunglasses have branched out of their native summer, and crossed straight over into winter. One brand that has made a successful crossover, while maintaining its credibility through the ages, is Ray-Ban. Probably worn by your dad and your granddad before you are the classic aviators and ‘John Lennon’ pairs that you likely own now, too. Of course Rayban is doing the most and updating and tweaking the classics by offering mirror shades and minor detailing to spice it up for the millennials.
Three strikes and you’re in with adidas
adidas is the creative – dancer, performing artist and naturally gifted musician with the street cred to back it up. adidas is the arts student always bringing the colour and collaborating with the best whether it is the OGs of Hip Hop, Run D.M.C, Gossip Folks, Missy Elliot, and newer faces, like Rita Ora. Then there’s the godfather of style, Pharrell Williams. For adidas it’s all about collaboration to offer the customer the best, which includes a colour palette second to none.
Live in Levis
Denim has recovered from the Justin-Britney Canadian tux fail and has since become all the rage. And there is no other brand that does it better than Levi’s – a trusted and loved brand known for its iconic 501s.
Let’s just Converse
From crisp optical white to hoary and tattered, these are the shoes you’ll always come back to regardless of the season or your outfit. They pretty much invented versatility. Yes, we are talking about the beloved Converse sneakers that are your go-to, most comfortable and socially acceptable pair of sneakers for men or women to own.
Say it in Sol Sol
As far as street cred goes locally, Sol Sol is the gatekeeper of all things cool, especially for men and the creative set. Matt Kieser’s unwavering attention to detail has evolved the brand into a lauded outfit the world over, and along the way it’s picked quite the female following, too. Forget headlines about millennials ruining industries, and watch this brand for an example of what they can achieve in revolutionising one.
Imprint with Maxhosa by Laduma
A powerhouse and a force to reckon with is our very own Laduma, scoring all the points for SA. With his infamous Ndebele prints and designs on apparel and accessorises alike everyone wants to wear this label – and even more so since he’s received Queen Bey’s stamp of approval.
Be on trend with Brett Robson
Kardashian-Jenner clan fashion trends are yours to shop right here at Zando. Who would have thought? Well, if you’ve been wanting to live your best Kardashian-Jenner life without the hefty price tag, then look no further than Brett Robson. This home-grown brand offers you all the looks and accessorises to emulate your favourite celebs’ looks at the right price, while killing the game on Instagram at the same time.
Accessorise with Pichulik
Make a statement with Pichulik’s locally produced jewellery-cum-artworks. Every now and then when you feel that your outfit needs a pick-me-up, you can turn to this trendsetting brand to take your look up more than a notch. Whether it is a pair of bright coloured earrings or a gorgeous statement neckpiece, each of the label’s wares will become a conversation-starter with your friends and passersby alike.
Like a Johannesburg sunrise, Thebe Magugu Makes a Splash
Their innovative cuts and bold references to local culture quickly established them as a fashion force to be reckoned with. This global recognition cemented Thebe Magugu’s status as a brand that speaks volumes, not just on local runways, but on the international stage. They’re more than just clothes; they’re a vibrant tapestry woven from South African heritage that resonates with the world.
Me&B: Gen Z Designs for All
It’s time to ditch the stereotype of Gen Z destroying everything. Instead, turn your attention to Me&B, a mother-daughter design duo who exemplify how this generation is making positive waves in the fashion world. From flattering dresses to eye-catching printed T-shirts, Me&B offers a wide range of styles. Their commitment to inclusivity and sustainable, local production sets them apart. They’re proving that fashion can be kind to the planet and flatter every figure.
More brands coming soon. Be sure to check our daily deals to see if you can get your branded items at a good price.
Many of our top local clothing brands, such as African Style Story, has appeared on South African Fashion Week runway. Shop our quality brands to make sure you get runway sales!
Like a Johannesburg sunrise, Thebe Magugu bursts the scene
