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This year, Black Friday falls on Friday 24 November 2023. Sign up to our newsletter and keep an eye on your inbox, or download our app and turn your push notifications on to receive the latest Black Friday info, deals and offers.


Traditionally, Black Friday refers to the day after Thanksgiving (a holiday celebrated by Americans) and marks the start of Christmas/holiday shopping season ─ this is the main reason it became such a huge shopping event, with people preparing for the upcoming holidays. The name of this major event first originated in Philadelphia, then spread across America and into the rest of the world and has become what we now commonly know as the biggest shopping day of the year.

Back then, the term "Black Friday" pointed toward how businesses used to do their accounting and fill in their books. This reference dates back to when companies would move from being in the red (making a loss) to being in the black (making a profit).


Nowadays, Black Friday has become a well-known global event of massive proportions that people look forward to. This is attributed to the massive price drops that are seen over this exciting shopping period. In fact, the adoption of the event for e-commerce sites has seen Black Friday reach new heights, thanks to the extensive deals on offer and the ability to shop safely anywhere at any time. Black Friday has grown so much beyond just a one-day event! Besides the main event, another day to look out for is Cyber Monday where deals, predominantly online, are said to drop even further. For, it has become one of the biggest days of the year thanks to the super deals on offer. Black Friday 2022 will fall on 24 November 2023. The following Monday, 27 November 2023, will be Cyber Monday


Skip standing in a long line, stay safe and enjoy shopping from the comfort and safety of your home, or wherever you prefer to shop our app. For Black Friday 2023, every Friday is a Black Friday! We're offering you the best deals, the lowest prices and amazing discounts from your favourite brands to cash in on. What’s more, we will also make more great deals live, closer to the time. Sign up now and get in on the action first! See more Black Friday searches here

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All you need to know about Black Friday 2023

❤️ When is Black Friday?

Black Friday falls on 24 November 2023. 

⭐ Do you need Gift Ideas for Family & Friends?

Save up to 70% off over 800 brands, like Utopia, adidas, Sissy Boy, Levi's and Alpha Industries, and find tons of fashion and lifestyle deals to shop. They'll make fantastic gifts for your friends and family, Christmas is just around the corner. 

⚡ How can I get ready for Black Friday?

Download the app and turn on push notifications. Make a wishlist by browsing, finding items you love and clicking the heart to add items into your wishlist. When you're ready to shop add wishlist items to your cart with the click of a button. Sign up to the newsletter to receive the latest Black Friday news, deals and other sneak peeks!