Black Friday 2021

This week, every day is Black Friday starting on 21 November 2021! That’s 7 days packed with up-to-70% off deals on sneakers, jeans, dresses, heels and more, from your favourite brands like adidas, Sissy Boy, Levi’s and Nike to name a few. Make sure to keep an eye on your inbox or download our app and turn your push notifications on to receive the latest deals and offers.

Black Friday 2020 is now over, please sign up below to be the first to know when Black Friday 2021 kicks off or visit our sale for latest offers

How-to be black friday ready

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How-to shop smart this black friday

To get you prepared for the biggest and best Black Friday sale of 2020 we've put
together 6 how-to shop tips to get you in tip-top shape to surf

USPs | Black Friday


Traditionally, Black Friday refers to the day after Thanksgiving (a holiday celebrated by Americans) and marks the start of Christmas/holiday shopping season ─ this is the main reason it became such a huge shopping event, with people preparing for the upcoming holidays. The name of this major event first originated in Philadelphia, then spread across America and into the rest of the world and has become what we now commonly know as the biggest shopping day of the year.

Back then, the term "Black Friday" pointed toward how businesses used to do their accounting and fill in their books. This reference dates back to when companies would move from being in the red (making a loss) to being in the black (making a profit).


Nowadays, Black Friday has become a well-known global event of massive proportions that people look forward to. This is attributed to the massive price drops that are seen over this exciting shopping period. In fact, the adoption of the event for e-commerce sites has seen Black Friday reach new heights, thanks to the extensive deals on offer and the ability to shop safely anywhere at any time. Black Friday has grown so much beyond just a one-day event! Besides the main event, another day to look out for is Cyber Monday where deals, predominantly online, are said to drop even further. For, it has become one of the biggest days of the year thanks to the super deals on offer. Black Friday 2020 will fall on 26 November 2021, and the following Monday, 29 November 2021, will be Cyber Monday.


Skip standing in a long line, stay safe and enjoy shopping from the comfort and safety of your home, or wherever you prefer to shop our app. For Black Friday 2020, every Friday is a Black Friday! We're offering you the best deals, the lowest prices and amazing discounts from your favourite brands to cash in on. What’s more, we will also make more great deals live, closer to the time. Sign up now and get in on the action first!

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All you need to know about Black Friday 2020

When is Black Friday?

Black Friday falls on 27 November 2020, but with every Friday is Black Friday starting 6 November! 

Do you need Gift Ideas for Family & Friends?

Save up to 70% off over 800 brands, like Utopia, adidas, Sissy Boy, Levi's and Alpha Industries, and find tons of fashion and lifestyle deals to shop. They'll make fantastic gifts for your friends and family, Christmas is just around the corner. 

How can I get ready for Black Friday?

Download the app and turn on push notifications. Make a wishlist by browsing, finding items you love and clicking the heart to add items into your wishlist. When you're ready to shop add wishlist items to your cart with the click of a button. Sign up to the newsletter to receive the latest Black Friday news, deals and other sneak peeks!

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