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The name says it all with the Phashash brand, derived fresh off the streets of South Africa, where the word loosely translates to “freakin’ awesome”. Just like the name, the Phashash range of clothing is proudly local, fashion forward and extremely appealing to all ages of South African men. The brand boasts class and quality with its specialized designs and imported pure fine cotton and cotton rich fabrics. The designs are trendy, adapting clean lines and adding an edgy overbite to premium fabrics and exceptional tailoring.